Some people don't even realize they're doing it. Some people are deathly afraid of doing it. And for some, it's an art form. Networking - whether you're an expert or are in need of some helpful tips, it's never a bad time to dust of those skills, build relationships and expand your network. 

Over the years we've heard both women and men alike share their personal stories of challenge and triumph, and a recurring theme is around the power of creating a professional network. In fact, according to the latest Harvey Nash and ARA Women in Tech Survey, both ranked balancing other life commitments with work as their top area of weakness.

We have found time-and-time again that we tend to put creating a network and being engaged in the community at large on hold to either further our careers (spend more time at the office than networking events) and/or to raise or take care of a family (the need to be at home in the evenings and/or any spare time spent with family vs. networking). The truth is, women, in particular, often put themselves and their professional network on hold and when they need it (change in job status, kids going to school full time, revelation they need to invest in themselves), they don't know where to start.

Join ARA and sponsor Women@Groupon, along with event sponsor PEAK6, where we dive into the psychology of networking. It's no longer handing out business cards over cocktails, but a strategic purpose. It's about helping yourself AND helping others when in need. So whether you are a master networker or just getting back into the game, you will hear personal stories along with tips as to how you can make it work for you and your career, while still finding a sense of balance.

The event will feature a digital smart badge from Proxfinity, which created a technology that emphasizes in-person connections, enhance face to face communications and makes the art of networking FUN.

It's the Fall networking event you can't afford to miss so register today!